
看别人如何通过品牌设计及推广,产生视觉上的自我定焦,最终形成品牌差异化的竞争优势。
位于罗马尼亚首都布加勒斯特的餐厅酒吧Kane World Food Studio,180平方米的餐厅可以容纳近80位食客。设计方向定义为城市的绿洲。运用大量自然元素作为空间的主轴,如手绘墙画上的绿意森林,里面还有南美大嘴鸟、树懒、猴子等动物。为了增强壁画的深度和角度,设计师在墙画旁的墙面上装了镜子以扩展画作的艺术效果。餐厅天花板的打造方式很明显是延续了整体设计的简单和直接,整体被漆成偏暗的深绿色,将所有元素联系在了一起。窗处也摆放众多大型藤篮植栽,桌与桌之间或以散尾葵与其他室内植物作为微型间隔,再搭配简约质感的家具;隔着餐厅的玻璃橱窗,绿色系的各中装饰和材料让室内外的空间在视觉上形成了强烈的对比。大大小小的绿色盆栽植物摆放在餐厅的各个角落,创造了与自然环境的无缝衔接,同时还打造出了一些私人的隐蔽空间。






































