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看别人如何通过品牌设计及推广,产生视觉上的自我定焦,最终形成品牌差异化的竞争优势。
餐饮空间的简约风格,不论消费者是否发自内心的接受,已经遍布各个商业角落,但简约就是全白,这可能是一种误解,更可能是一种盲目的跟风。这是极为可怕的,盲目跟随,烂大街的视觉风格,削弱了自我的品牌识别度。而空间设计本应与品牌内容有所关联,煞白的空间或许因设计具有美感,但策划与空间的对话则很难存在。任何的设计必须追本溯源,有强烈的目的性。因应策划的目标人群、出品类型、消费节奏等因素,设计必须围绕这些节点展开。苍白可能是意境的美,但也许也是一种无力的呻吟。
Creoquete
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