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蜜雪冰城即将成就万店规模,花了23年。娃哈哈要把这个过程缩短到一半,只要10年。
娃哈哈奶茶再次成为舆论的中心。除了广州百信广场店的正式开业,这也是娃哈哈奶茶继江苏淮安店之后的第二家店。
更让业界兴奋的是,娃哈哈奶茶首次提出了它的万店宏愿:计划10年内在全国布局1万家门店。
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娃哈哈奶茶,广州的这家店,在打围装修、未正式营业之前,快报就进行了报道。
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日前,它正式开业。从到过现场探店的业内朋友那里获悉,这家店的实际情况与此前媒体披露的信息大致相符。
门店风格上,继续沿用娃哈哈原有的logo设计,色调上进行了调整,将原来的红色调整为绿色,来呼应茶饮的绿叶腔调。
产品上,共25款饮品,价格从10元-22元不等,有中杯(500ml)和大杯(700ml)两种选择。产品均以AD钙奶为基础元素,主打乳酸茶饮。门店还提供包括珍珠、芋圆等在内的共6种加料品。
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目前,娃哈哈茶饮店除了广州和淮安门店已落地,另有4家店正处于试营业状态,分别位于广西和福建。
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据《南方都市报》报道,娃哈哈的一份资料显示,该品牌计划未来10年内在全国布局1万家门店。
以广东为主的华南地区为发展前线,同时以广州、北京、成都、西安、武汉、沈阳、杭州6座城市为基点向全国进行门店拓展。
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据广州娃哈哈健康饮品有限公司总经理朱建锋透露,北京地区目前已有一家店处于待开业状态,而广州的五山广场一带已经在筹划一间娃哈哈茶饮的体验店。
据了解,娃哈哈的线下门店将采用直营+加盟的方式,但对加盟商的要求非常严格。除了至少50万的启动资金要求外,还须有餐饮经营管理经验,其中奶茶行业者优先。
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对于娃哈哈的万店规划,接受快报采访的大多业内人士表示,其愿景值得肯定,国内茶饮市场也有足够的空间。
36氪联合奈雪发布的《2019新式茶饮消费白皮书》显示,中国茶饮市场总规模在2019年将突破4000亿元,是咖啡市场总规模的两倍。古茗创始人王云安曾表示,中国最少还能容得下20个古茗。
而且,首个万店规模的茶饮品牌即将率先出现,它就是蜜雪冰城。日前,蜜雪冰城签约了第9500家门店,按照正常的展店速度,20天后门店数将突破1万家。
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已入驻商家一览
向上滑动阅览
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我们致力于为奶茶、咖啡行业提供全面而独到的资讯促进行业的健康发展
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