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在珍珠奶茶、奶盖茶和水果茶之后,已经有好几年,我们没看到那种令人心跳的新物种出现了。
上半年黑糖珍珠的大火,也让我们中间的很多人曾经亢奋,细究下来,那不过是大品类中小品种的翻新,不算大创新。
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不过,在今天举行的创意饮品大赛华中区域赛中,我们看到了这种惊喜,这是一种咖啡与水果或者奶盖的混搭与结合,无论是口感、颜值,还是市场的应用性,都有极大的市场价值。
可可、咖啡和茶,并称世界三大饮品。但茶饮与咖啡的消费群体似乎格格不入,喝茶的不喝咖啡,喜欢咖啡的似乎都对茶不感冒。
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新中式茶饮让年轻人爱上了茶,“茶饮+咖啡”这种新概念的落地和很强操作性,也许能解决能解决茶和咖啡两类消费人群的互融互生。在座的评委们一致认为,这会是未来的大趋势。
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初赛环节中,28号选手张晨的作品——小王子就是这样一款应用,她主要运用了凤梨和咖啡的结合,在香气、口感和风味上做了很好的呈现,并一举斩获了大赛的第八名。
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冠军作品——水云间同样如此,不过24号冠军选手郑婷婷在原物料的拼配和应用则更为大胆,基底为咖啡,顶层为奶盖,中间层的填充物分别使用了水蜜桃和洛神草,饮品的层次更为丰富,风味更为独特,口感更为惊艳,评委们大呼“惊喜”。
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“创新”和“实用”,其实一直是快报杯中国创意饮品大赛固守和坚持的两个关键词。
“创意”体现的是对风尚和潮流的引领,这里既有原物料的发现和挖掘,也有品类的拉新;“饮品”就是要拿来喝的,要有市场的认可度和应用性。
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在限定的原物料范围内,选手怎样做出口感、风味和颜值俱佳的产品。这些都是快报创办大赛的初衷和宗旨。
与两岸、华南和西南三场区域赛相比,华中区选手在选材和创意上更为大胆。
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石斛与枸杞的超级养生组合,荷花与莲子以及果酱的丰富想象,山竹与荔枝的绝配,西洋参与五味子等健康食材的入饮,此外还有珍珠糯米、山楂、迷迭香奇思妙想,都给大赛带来了不少亮点。
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在以产品实用性、落地性为比拼重点的复赛,对饮品的市场应用则体现得较为突出。
亚军复赛作品是一款在奶盖的基础上添加了肉桂和猕猴桃。其逻辑则是对市场中常见品类的改良和常做常新。
最终,在8个多小时的比赛中,郑婷婷、邹倩、史方羽分别获得冠亚季军,并产生10位优秀选手代表华中赛区区参加全国总决赛。
第四名:颜威 第五名:肖鹏 第六名:黄诚驰 第七名:李攀婷 第八名:张晨 第九名:赵明哲 第十名:陈雅
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晚八点,我们同步举行了“华中快饮行业大佬面对面”分享会,特邀益禾堂创始人胡继红、茶颜悦色创始人吕良、答案茶联合创始人王秋涵就品牌、管理和经营做了2个小时的干货分享,内容精彩连连,活动现场十分火爆。快报后续将作详细专题报道,敬请期待。
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1选手作品
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2颁奖
小编不骗你,小哥哥小姐姐们真的是拿奖拿到手软,啥也不说了,直接上图!!!
(不翻到最后你可能受到的伤害指数要小一点,来吧,互相伤害啊,哈哈哈)
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3精彩现场
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—————END—————中国饮品快报编辑|小W 版式|小N
我们致力于为奶茶、咖啡行业提供全面而独到的资讯促进行业的健康发展
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